At Flylife Creative, playlist curation is an art we live by, driven by an intentionally human approach.

Our work is rooted in experience, intuition, and the belief that music should move people. That vision began in 1991, when founder Felix Cutillo opened Boston Beat Records—New England’s first DJ-only vinyl shop and the beating heart of the city’s underground electronic scene. From there he became a resident DJ at legendary Boston venues such as The Roxy, Pravda, Caprice, and Club Joy, helping usher global house music into the city and cultivating a loyal community of dancers.

Felix’s curatorial instinct soon found a home in luxury retail. At Louis Boston he launched the Louis Boston Music Bar, then brought the concept to Bergdorf Goodman®, where he created the store’s first branded music-and-book bar, Volume, and released three acclaimed compilation albums. His pioneering approach to sonic branding has since been spotlighted in The New York Times T Magazine, The Boston Globe, and MIDEM Magazine.

To formalize this work, Felix founded Sonodea in 2009, crafting bespoke soundscapes for discerning clients—including Celebrity Cruises®, Ritz-Carlton® (Miami), Bamford Shops London, Banana Republic®, and others—who sought music not as mere background, but as atmosphere, identity, and experience.

Today, Sonodea has evolved into Flylife Creative, where Felix serves as Creative Director, continuing to blend deep musical expertise with strategic branding insight to help global partners turn sound into an unforgettable extension of their brands.

Because music isn’t filler.

It’s a feeling.

And we design it—one song at a time.

Branded Playlists

We design custom playlists that reflect your brand’s identity, enhance your atmosphere, and elevate the customer experience. Not satisfied with your current music setup—or tired of the bartender doubling as DJ? We bring expertise, taste, and intention to help you take control of your sound.

From boutique hotels and restaurants to fashion retailers, spas, and cultural venues, we create tailored playlists that go beyond background noise—they become an emotional extension of your brand. Delivered via Spotify® and Apple Music®, these soundtracks let your customers take the vibe with them—wherever they go.

With a wide-ranging, deeply curated musical palette, we build immersive audio environments that inspire, engage, and leave a lasting impression.

Music Curation

Whether you’re setting the tone in a luxury hotel, elevating ambiance in a restaurant, or shaping vibe in a showroom, we create bespoke sonic identities that foster emotional connection and make your brand unforgettable.

Located in Greater Boston or New York City? We offer complimentary in-person consultations and space walk-throughs to perfectly align your sound with your setting.

Disclaimer: Flylife Creative is not affiliated with or endorsed by Spotify® or Apple Music®. All product names, logos, and brands are property of their respective owners. We work with your current music provider or can recommend a service that best fits your brand’s needs.